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(+44) 0208 106 4477

Generate Leads with your B2B content

Run targeted global cost per lead content syndication campaigns

(+44) 0208 106 4477

Your Performance Based Solution

Meet your lead generation goals with content powered, cost per lead based campaigns.

Content Syndication

Promote your content whilst gaining opt-in follow up permissions to an audience over 8 million global technology buyers.

Lead Generation

Acquire new quality leads by reaching B2B technology buyers actively researching and consuming content, related to your technology.

Account Based Marketing

Run sophisticated lead generation programmes with account level filtering to reach the decision-making units within your target accounts.

Some of the world’s best-known companies who trust MarTech Tracker to deliver results

The Process

Data Intelligence

Access the global marketing technology buying community

  • Identify contacts through advanced firmographic and demographic profiling. Select business function, industry, turnover and region
  • Target individuals interested in receiving content specific to your technology offering
  • Fuel your ABM pipeline with the ability to target focused accounts or remove those accounts already being nurtured
  • Deep dive into technology install information with on over 3,000 different enterprise technology installations
  • Full GDPR opt-in permissions on all leads developed
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Unrivalled Global Coverage

Stand out from the digital noise using our phone research teams

  • Our global phone teams engage with 80,000 technology buyers every month
  • We have an unrivalled understanding of the questions to ask, the people to talk to, and the decisions that need to be taken
  • Unearth information bespoke to your organisation and often challenging to do so digitally
  • Human 2 Human engagement
  • Gain the correct GDPR permissions via verbal consent captured and recorded
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Advanced Individual Profiling

Engage with the correct decision makers

  • We only speak to those individuals within organisations who are interested in your content or part of your desired target prospects
  • Understand your addressable audience within a sector, region or interest
  • Identify how your target accounts are structured, how decisions are made and who the decision makers and influencers are
  • Communicate with your audience on a 1-2-1 basis
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Technology Intelligence

Know your prospects technologies before you talk to them

  • We monitor the web and mobile technology choices of 1m global enterprise companies
  • By accessing our technology install data you can target your outreach on B2B companies with the right technology profile for your software or hardware solution
  • On a daily basis our platform scans 1m company websites for technology footprints that denote certain technologies are in use on a website or mobile app. Our phone teams further verify this to avoid legacy cookies which remain and show past technology use
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Pinpoint

Every month our global phone teams hold conversations with 80,000 technology buyers.

During our conversations, we get to understand their technology challenges, their projects, how they like to learn and what content would help inform both their personal development and company technology purchase decisions.

Using MarTech Tracker PinPoint, technology companies can leverage this unique data to help:

  • Identify organisations who are consuming content relating to your technology and overlay their current technology install information
  • Prioritise target accounts based on which account has a higher chance of purchasing now based on content consumption and deep dive information such as live projects
  • ABM - Identify which accounts within your CRM are actively requesting relevant content & information
  • Hyper-personalise both inbound and account based marketing engagement based on topics that accounts are expressing intent with
  • Identify intent across dormant accounts to see who has re-entered an active buying cycle

The brains behind your campaigns

Our people are the best. Our future depends on it. We’ve won an award for being one of the best companies to work for but we also have some of the best people to work with. 

The smooth running of our agency relies not just on our in-house technologies, methodologies and infrastructure, but the commitment and passion of the people working here.

Jordan Adams

Managing Director

lisa
adams

Director

Shane Redding

Non-Executive Chair

julian
thorne

strategy director

francois
alba

director of operations

suzy
dunsford

PA AND BUSINESS SUPPORT MANAGER

kevin
ellis

sales manager

EMMA LAING

CLIENT SUCCESS MANAGER

TIM NAGLE

MARKETING OPERATIONS MANAGER

SIAN BARKER

PARTNERSHIPS MANAGER

BRADLEY GRANT

ACCOUNT EXECUTIVE

FINTAN NELSON

DIGITAL MARKETING EXECUTIVE

REHANNE PETERS

CAMPAIGN EXECUTIVE

Careers

You’re smart and driven and pretty damN cool.
We’re reinventing lead generation.
Fancy joining our journey? 

Were always on the lookout for bright, driven and ambitious individuals to come and join the fast growing world of MarTech Tracker.

When it comes to hiring we are constantly searching for people who have the drive to not just carry on our good work, but will become intrinsic to our future successes.

Take a look at our current vacancies and if you are ready and geared up for an adventure, then apply today to be part of the journey.

Account Manager
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News

The Importance of GDPR for Demand Generation
MarTech Tracker to raise £20,000 for PKD Charity UK in 2020
Announcing our new team to enhance global demand generation delivery capability
MARTECH TRACKER BECOMES LIVING WAGE ACCREDITED EMPLOYER
MarTech Tracker bolsters sales team with appointment of Kevin Ellis as Sales Manager
MarTech Tracker strengthens leadership team with appointment of Francois Alba as Director of Operations
Supporting Great Ormond Street Hospital for Kingpin Communications
MarTech Tracker at The International B2B Marketing Awards
Martech Tracker appoints Shane Redding as new non-executive chair
MarTech Tracker supports University of Nottingham Interns & Students
New API ensures CTPS compliance
MarTech Tracker joins the Direct Marketing Association

Resources

Generation Z - What are the implications for B2B demand generation?
Ignore the Buzz - Third Party Data is STILL Key to Growing Your Business
A window into a first week at MarTech Tracker
Customer Data is the Marketing Overlord - But how can we harness its power for good?
Magnificent Leads and Where to Find Them; 5 Effective and Proven B2B Lead Generation Tactics.
It's ok to question your career
Landing your first gig in the agency world - 3 Top Tips
ABM: What is it and which method is best?
lead generation campaign considerations
10 Ways to Define your Super Audience
How to streamline your marketing and sales funnel
How to craft the perfect conversation with your audience
Trends that were due to shape 2018 - but have they delivered?
Don't Mind the Gap
State of Martech Report: Marketers Struggle to Keep Up With Rapid Rate of Marketing Technology
Research from Moore Stephens estimates UK & US Martech market worth $34.3bn a year
How do you get the best results from your Marketing tech investments?
Annual B2B Lead Generation Benchmarks, Budgets & Trends Report